Welcome. I’m Mai Đỗ Hồng Phúc.
At its heart, communication is understanding.
Author, storyteller, communicator.
Trusted by teams at
Selected work
Integrated campaign rollout
Driving engagement across markets with a consistent story.
Repositioning a legacy pharma brand
Refreshing brand narrative to drive relevance and trust.
Launching a complex healthcare solution
From scientific complexity to clear, compelling communication.
Building a unified brand voice
Aligning communication across 40+ subsidiaries in Asia.
Expertise
Leadership Communication
Helping leaders communicate with clarity, build trust, and create meaningful alignment through thoughtful communication.
Explore service →Strategic Communication
Turning communication into a strategic asset through narrative clarity, cross-functional alignment, and long-term brand thinking.
Explore service →Editorial Storytelling
Stories crafted not only to inform, but to create connection, emotion, and brand depth.
Explore service →Website & Content Experience
Designing thoughtful digital experiences where structure, storytelling, and communication work together with clarity and purpose.
Explore service →Latest insights
View all insights
May 28, 2026 · Culture
Best Workplaces™ 2026 and a Reflection on Workplace Culture
Culture isn't built by policies. It's built by the small, genuine ways people treat one another every day.
November 22, 2025 · Leadership
Where does career luck really come from?
It might not be what you think.
October 4, 2025 · Leadership
Titles don’t make leaders, actions do.
A simple “Sorry, it’s late” says more than a title ever could.
ABOUT ME
Mai Đỗ Hồng Phúc
Author of Mỗi vết thương là một lần trưởng thành (Skybooks, 2023), known under the pen name Phoenix Do. Full-scholarship recipient in Language Arts at International College of Liberal Arts, Japan, with an academic background in literature. 8 years+ of experience in Marketing Communication, working across local and global brands with a strategic approach that connects communication, brand, and business growth.
More about me
Let's create something meaningful together!
Let's create impact together.