My journey
2025 - Now
Marketing, Communication & Digital Engagement, Siemens Healthineers
Working at the intersection of strategy and execution, leading communication planning, aligning with regional standards, and translating technical advancements into narratives that resonate with both internal stakeholders and the broader healthcare community. This is where I continue to move closer to strategy, focusing not only on execution, but on how communication drives understanding and impact.
2023 - 2025
Marketing Communication Executive, THACO AUTO
Led the rollout of 40 websites and oversaw 3,000+ articles within a year, while developing content strategies and internal guidelines to scale consistency across teams. This was where I learned to operate at scale, balancing performance, coordination, and structure.
2018 – 2022
Web Content Writer, mybest, Inc.
Deepened my expertise in content, producing 450+ SEO-optimized articles across 20+ categories. This phase strengthened my understanding of user intent, search behavior, and how structured content drives both traffic and engagement.
2020 – 2021
Visual Designer, Cookpad (Southeast Asia & Africa)
Expanded into visual design, creating marketing materials across digital and print. Working with regional teams across Thailand, China, Vietnam, and Nigeria shaped my ability to adapt content across markets and think beyond a single audience.
2016 – 2017
Marketing Intern, Quality Training Solutions
Started as the youngest intern at 19, working across content and visual materials for digital platforms. This was where I built my foundation, learning how communication works in practice and developing an early sense of structure and audience awareness.
Good communication isn't about saying more — it's about making meaning clear and memorable.
Achievements & Recognition
100% Full Scholarship for academic excellence
Awarded a 100% full scholarship for four years at the International College of Liberal Arts (iCLA), in recognition of academic excellence.
Published Author
Author of Mỗi vết thương là một lần trưởng thành, published by Skybooks in 2023.
22-time blood donor
Started donating blood at 18 and have continued ever since. I’ve now reached over 20 donations and plan to keep going.
Education & Background
Bachelor of International Liberal Arts
International College of Liberal Arts, Yamanashi Gakuin University
2017 – 2021
Specialized in Literature (high school)
Hung Vuong High School for the Gifted (HCMC)
2012 – 2025
Certifications
- Facebook Marketing — Computer Science Center - University of Science, VNU-HCM
- Search Engine Optimization — Computer Science Center - University of Science, VNU-HCM
- Excel Fundamentals for Data Analysis — Computer Science Center - University of Science, VNU-HCM
- Advanced Design, Brand Identity, Packaging Design — Computer Science Center - University of Science, VNU-HCM
- UX/UI, HTML5, CSS3, Jquery, Animation, Responsive — Computer Science Center - University of Science, VNU-HCM
- IMC Plan - Hoạch định Kế hoạch Truyền thông Tổng lực — BrandCamp.Asia
- Content Marketing Planning: Hoạch định Nội dung thông minh — BrandCamp.Asia
- Writing Convincing Content: Viết thắng Nhân tâm — BrandCamp.Asia
- Foundation of PR & Corporate Communication — BrandCamp.Asia
- Pathway to Strategic Communication Planning: Con đường Chiến lược Truyền thông — BrandCamp.Asia
- Lean Marketing Planning: Xây dựng kế hoạch Marketing tinh gọn cho SME & Start-up — BrandCamp.Asia
- Brand Communication Campaign: Thiết kế chiến dịch truyền thông — BrandCamp.Asia
- PR Plan & Media Relations Management — BrandCamp.Asia
I've donated blood
22 times
Because real impact starts with showing up for others.
Outside of work, you'll find me:
Drumming
Clears my head and keeps me in rhythm.
Tennis
Teaches me focus, patience, and agility.
Swimming
My way to recharge and reset.